Key terms, definitions, and concepts for understanding Hyros tracking and analytics
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The process of assigning credit to marketing touchpoints that led to a conversion. Hyros tracks which ads, sources, and channels influenced a customer's purchase decision.
Technology that assigns unique phone numbers to track which marketing sources generate phone calls. Hyros uses dynamic number insertion to attribute calls to specific campaigns.
A report that groups leads by time period (e.g., all leads from January 2024) to track their performance over time. Used to measure strategy changes and find break-even points.
The percentage of visitors who complete a desired action (purchase, call, form submission). In call tracking context, it's the percentage of visitors who call.
The length of time Hyros stores a visitor's tracking data in their browser. Typically 30 days. Affects how long numbers stay assigned in dynamic pools.
Technology that automatically replaces phone numbers on a website based on the visitor's source. Each visitor sees a unique tracking number from your pool.
A collection of tracking phone numbers that Hyros assigns to individual visitors. Each visitor gets a unique number from the pool for accurate attribution.
An event that indicates high purchase intent (like entering an email or phone number). Used to improve tracking accuracy on forms and checkouts.
Attribution model that gives 100% credit to the first ad/source that started the customer journey. Shows which campaigns initiate conversions.
CSS class that must be added to phone links (<a href="tel:..."> tags) to enable click tracking. Without this class, Hyros won't track when visitors tap/click phone numbers.
Total revenue generated by a customer over their entire relationship with your business. Hyros tracks LTV by source, campaign, and cohort.
Attribution model that distributes credit across multiple touchpoints in the customer journey. Unlike First Click, it shows all sources that influenced a conversion.
The process of releasing tracking numbers when a visitor's session ends or cookie expires, making them available for new visitors. Prevents pool exhaustion.
JavaScript code that enables dynamic number insertion for a specific pool. Each pool has a unique script that must be added to your website's <head> section.
A filtered group of leads based on specific criteria (source, date range, tags, etc.). Used to analyze performance of specific audience groups.
A web component technology that encapsulates HTML/CSS, making form elements harder to access. Some platforms (like Kajabi) use this, requiring special scripts for tracking.
A dedicated tracking number assigned to a specific campaign or channel. Everyone sees the same number. Best for offline ads (TV, radio, billboards).
Hyros's main tracking script that captures page visits, clicks, and escalation signals. Required for static number tracking and general analytics.