Internal Reference

Hyros LTV Reports

Quick reference guide for the three LTV report types — when to use each one and what questions they answer.

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01 — Advanced Report

First Click LTV

Measure the future value of leads acquired in a specific period

Key Question

"Leads who clicked in February — how much revenue did they generate in the following 3 months?"

How It Works

Takes all clicks in the selected date range and looks at all sales those leads generated in X months forward from their first click. The months parameter is a future attribution window — not past months.

Example: Feb 2026 + 3 months = clicks from Feb, revenue tracked through Feb → Mar → Apr.

Best Used When

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Evaluating the true ROI of campaigns by measuring how much value leads from a specific acquisition period generate over time. Ideal for justifying ad spend with extended attribution windows (30/60/90 day).

02 — Advanced Report

LTV for Sources

Compare average LTV across your entire marketing stack at a glance

Key Question

"Which traffic source brings me leads with the highest lifetime value?"

How It Works

Shows the average LTV per traffic source, all displayed side-by-side in a single view. Includes metrics like total revenue per source, unique sales, and average LTV per lead.

Think of it as a panoramic comparison — Facebook vs Google vs TikTok vs Email, etc. all in one place.

Best Used When

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Making budget allocation decisions across channels. Quickly identify which sources bring the most valuable customers so you can scale winners and cut losers.

03 — Advanced Report

LTV for a Segment

Deep-dive into a specific group of leads for granular LTV analysis

Key Question

"What is the exact LTV of leads from [this specific segment] during [this time period]?"

How It Works

Lets you zoom into a specific segment — a single source, tag, product, campaign, or custom group — and analyze its average LTV over a defined period. Includes a toggle to exclude leads with no purchases for cleaner averages.

Can answer similar questions as LTV for Sources, but designed for targeted deep-dives rather than broad comparisons.

Best Used When

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You've already identified something interesting in the other reports and want to drill down further. E.g., Facebook looks good in Sources — now break it down by specific campaign or audience.

Recommended Workflow

Use the three reports together for a complete LTV analysis

LTV for Sources

Identify which channels bring the highest-value leads

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First Click LTV

Measure how much those leads generate over 30/60/90 days

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LTV for a Segment

Drill down into the winning segment for deeper insights

Additional Analytics

Reference: docs.hyros.com/ltv-reporting · Prepared by Carlos Aragon