Case Studies

Client was spending $50k/month on Facebook ads but couldn't accurately track which campaigns were profitable due to iOS 14 attribution loss.

Implemented Hyros call tracking with dynamic pools for phone orders and email escalation signals for cart abandonment. Connected offline conversions back to Facebook.

• ROAS increased from 1.8x to 7.4x
• Identified 3 campaigns that were actually profitable but looked unprofitable in Facebook
• Cut $18k/month in wasted ad spend on underperforming campaigns
• Increased monthly revenue from $90k to $370k in 4 months

Client had a 90-day sales cycle with multiple touchpoints. Their CRM showed leads coming from 'Direct' but they knew people were clicking ads first.

Set up Hyros with extended 90-day cookie window to track full customer journey. Integrated with CRM to connect ad clicks to closed deals months later.

• Reduced CAC from $4,200 to $1,764
• Discovered LinkedIn ads were responsible for 67% of enterprise deals
• Found that webinar attendees had 8.3x higher LTV than other leads
• Reallocated budget from Google Ads to LinkedIn based on true attribution

Client was launching a $1,997 course and needed to track attribution across multiple traffic sources, affiliates, and retargeting campaigns during a short launch window.

Implemented Hyros Universal Script with UTM tracking, created cohorts for each day of the launch, and used LTV reports to optimize ad spend in real-time during the 14-day launch.

• $2.1M in revenue from $340k ad spend (6.2x ROAS)
• Identified top 3 affiliates responsible for 52% of sales
• Day 7 cohort analysis showed retargeting was break-even by day 3
• Scaled winning Facebook ad sets 4x mid-launch based on LTV data

Roofing company couldn't track which online ads led to phone calls. They assumed Google Ads wasn't working and almost cancelled their $8k/month budget.

Set up dynamic call tracking pools with separate pools for Google Ads, Facebook, and SEO. Tracked calls back to specific keywords and ad campaigns.

• Discovered Google Ads generated 68% of all calls
• Increased monthly calls from 47 to 207
• Identified 'roof repair' keywords converted 3x better than 'roof replacement'
• ROI increased from 2.3x to 11.8x on Google Ads

Client knew their Facebook ads were profitable on first purchase, but high churn made LTV unclear. They didn't know which traffic sources brought loyal subscribers vs. one-time buyers.

Used Hyros cohort analysis to track subscriber retention by traffic source over 6 months. Segmented LTV reports by first-click attribution.

• Found Instagram ads had 34% lower churn than Facebook feed ads
• LTV at 6 months: Instagram $187, Facebook $94
• Shifted 60% of budget to Instagram based on LTV data
• Average customer LTV increased from $94 to $142

Marketing agency had a client threatening to leave because 'Facebook ads aren't working.' Client's Shopify analytics showed most sales as 'Direct' but agency knew their ads were driving traffic.

Installed Hyros Universal Script and connected Shopify. Used first-click attribution to show true source of 'Direct' traffic.

• Revealed 73% of 'Direct' sales came from Facebook ads
• True Facebook ROAS was 4.8x, not 1.2x shown in Ads Manager
• Client renewed annual contract and increased budget by $15k/month
• Agency used case study to close 4 more clients